Blog What we think

Jan

16

2017
Tell Stories

Tell Stories

The story is the life blood of your keynote. The story paints pictures for your audience and we all know we remember things by storing pictures. The stories you tell have to be relevant of course. Please don’t fall into the trap of telling a funny story or joke at the beginning of your speech unless it relates to the message you are delivering. Be…

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Jan

16

2017
Building Your First Keynote

Building Your First Keynote

You have a valuable message, so you think, but will the audience think the same? Why should they listen? Standing in front of an audience is a huge responsibility so it must not be taken lightly. What are you trying to achieve when you get up there? Do you want to get your audience to behave differently, think differently, change their attitude or expand their…

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Sep

29

2016
Do you have a “One Sheet”?

Do you have a “One Sheet”?

A speaker profile sheet, sometimes called a “One Sheet” is an essential document if you are intending to speak at conferences and conventions. A traditional “One-Sheet” is just one page with enough information to get the potential customer interested. I have found that I cannot put everything on just one page so I have a two page one sheet. A good speaker profile will include…

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Sep

29

2016
Getting on Radio and TV

Getting on Radio and TV

It may seem impossible for many of us to get on Radio and TV or be interviewed for an article in a newspaper or Blog but, in fact, producers and journalists are looking for content all the time. The first rule about striving for media coverage is don’t expect to wait until they come to you. They have probably never heard of you, read your…

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Sep

8

2016
Monetising your IP

Monetising your IP

I recently spoke at an online meeting of other speakers about Monetising our IP. Most speakers do not earn a great living by simply speaking so we all have to find ways to convert our intellectual property into an income. The following are some notes from that session just to give you some ideas to work with. Create Products Once you have written and published…

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Sep

8

2016
Masterminding

Masterminding

Speaking is very often a lonely business. Unless you have a team of people around you, you will work alone, travel alone, and even when you are on stage with 1,000 people in the audience, you are, in many ways, still alone. There are some wonderful organisations around the world grouped together under the GSF banner (Global Speaker’s Federation) that will provide you with other…

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Aug

11

2016
Walking the Talk

Walking the Talk

For ten years up to 2009 I was a very busy speaker. The market has changed and I am involved in many more things now. Then, speaking every day and often more than once or even twice a day was hard work. It wasn’t just the seminars I was running around the country, I was doing a lot of keynotes, spin off work as well…

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Aug

11

2016
Develop a first class Elevator speech

Develop a first class Elevator speech

Your Elevator Speech is what you tell people when they ask you the usual question – ‘And… what do you do?’ The idea here is that you have just a few seconds to speak before people arrive at their floor in the elevator. During that time you have to grab their attention and show interest in them as well. Mine could be ‘I motivate sales…

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Jul

20

2016
Have you written a book yet?

Have you written a book yet?

Write your book There are some successful speakers out there who haven’t written a book, but not many. Some become successful and then write, others write to help them become successful. Either way, writing a book makes a lot of sense for speakers. The academic community have a saying: ‘Publish or Perish’. Most speakers don’t come from that background but I would suggest that the…

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Jul

19

2016
Is your Keynote Relevant?

Is your Keynote Relevant?

Is your keynote relevant for every audience? Dan Kennedy is quoted as saying “It is easier to find a new audience than it is to write a new speech” Some speakers have developed a really well crafted keynote and travelled the world saying the same things to different audiences three times a week for 10 years. Some even get asked back to the same audience…

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