Archive for Business’ Category




20-20 Vision

As we, yet again, start a new year, now is the time to consider where you want to be in 2020. I know most of us don't plan further ahead than the next year or maybe next month. This is fine if you want your business or your life to just bumble along but if you seriously want to achieve something with the Biblical three...

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Seven Steps to Differentiation



Seven Steps to Differentiation

Why bother to differentiate? I would like you to imagine that I have two boxes in front of me. The boxes are identical, what is in them is identical and they were both manufactured by the same company in Taiwan. Two different companies sell the boxes and the only difference between the boxes seems to be the price. Box A is priced at and box...

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